A 60 second experiment

Your attention is being split.
Let's measure by how much.

Answer as fast as you can. The timer starts the moment each question appears.

Round 1 · Four options
1 / 10
Round 1 complete

Now, half the noise.

Round 1 average: per question.

Same difficulty. Similar questions. But this time only 2 options. Everything else has been removed from the room.

Same rules: answer as fast as you can.

Results

The cost of extra options

Total time · 4 options
Total time · 2 options
Difference
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Our app uses similar frameworks to help identify and manage cognitive loads in your daily life. Enabling you to spend more of your attention where it matters (to you).

Per-question response time
4 options2 options
Round 1 · 4 options
Round 2 · 2 options

What just happened

Hick's Law, live

Decision time grows with the number of choices, even meaningless ones. You knew every answer, yet your brain still scanned, evaluated, and dismissed the wrong options. That scanning is attention spend you never authorized.

The invisible tax

The wrong options felt like nothing. That's the point. Most attention drains feel like nothing: the phone face-up on the desk, the 14 open tabs, the "quick check" apps, the unfinished task in the back of your mind. Each one is a wrong answer your brain keeps rescanning.

Elimination beats willpower

You didn't focus harder in round 2. There was simply less to attend to. Focus is less about discipline and more about removing options before the decision starts: fewer apps, fewer defaults, fewer open loops.

Try this today

Pick one recurring decision and cut its options in half. Two breakfast choices. One writing app. Phone in another room. Then notice, like you just did, how much faster you move.